UX Researcher | UX Designer
Aaron, Ryan, Andrew (Research & Reporting)
Craigslist has done a great job of providing a usable, relatively easy-to-use product. However, in my interviews and research, participants expressed distaste in the aesthetics of the Craigslist homepage and lack of navigation.
If you are visiting this project page as a Recruiter or UX Professional, please keep in mind that:
While these users do not represent the entire user market, it is important to focus on my process, and my design, as it meets the needs of my interviewed users, rather than whether or not Craigslist needs to be redesigned.
My team and I wanted to research Users' interaction and experiences with Craigslist's homepage. It currently seems to be a "wall of links" that users find "passable" but in need of changes. My team and I conducted user interviews to pin down just what is causing users to accept poor usability, in spite of their desire for more ease-of-use.
Oftentimes, login options are located in the top, right corner, and is a dropdown menu. Users didn't like that Craigslist's login was only a link.
The majority of the users interviewed had no clue what the "event calendar" is on the home page. They also claimed never to have clicked on it, as they had no interest in it.
Users expressed that they usually have a goal in mind when visiting craigslist.com. While the reasons varied among users, there was general agreement that many other categories and services available on Craigslist were underutilized because they are blinded by a "wall of text" that are their options.
Craigslist offers products and services in users' chosen areas. However, users expressed distaste and annoyance that their chosen location was not retained in the services shown.
I listened to the frustrations and pain points of the users I interviewed. By adding the following features, or reevaluating the current design of the following features, users expressed fewer pain points and less frustration using the hi-fidelity prototype.
I loved conducting user interviews, researching user's responses, and finding trends in those responses. I thoroughly enjoyed creating the paper prototypes and wireframes.
Next steps would be creating icons and branded visuals that can accompany my mockups.